The ultimate event branding guide for unforgettable events in the UK

Did you know two out of three people walk away from an event liking a brand even more after experiencing it in person? 

Yet most planners still don’t have an event branding game plan that sticks. They’re missing a huge opportunity to steal the spotlight.

This guide is your playbook for unforgettable event branding that doesn’t just look good—but sparks real connections and lasting buzz long after the last guest heads home. 

1. What is event branding?
2. Why event branding matters
3. How personalisation can boost your UK event branding
4. 11 essential event branding tips 
5. 6 event branding strategies 

What is event branding? 

Event branding is how your event looks, feels, and sounds. From your event name and logo to colours, tone, and cocktail menu, every detail should work together to tell a clear, consistent story that reflects your brand.

It’s the difference between an event that fades into the background and one that leaves a lasting impression. When every element—from the first invite to the final farewell—feels cohesive and intentional, guests know exactly what you stand for. That’s what makes your event unforgettable and unmistakably yours.

Why event branding matters

Make no mistake, your event already has a brand whether you’ve designed it intentionally or not. Every touchpoint—from the first email to the final applause—shapes how your audience sees you. The question is, are you in control of that perception?

Strong event branding doesn’t just make things look polished—it sets the tone, tells a compelling story, and creates moments people remember. It builds anticipation, fosters connection, and turns casual attendees into loyal fans.

Great branding brings a lot to the party:

• Clarifies your event’s purpose and message
• Cuts through the noise of a crowded market
• Sparks curiosity and the all-powerful FOMO
• Attracts investors, partners, and VIP guests
•  Builds trust and loyalty that lasts long after the event ends

In short, unforgettable event branding doesn’t just make a good impression—it drives results.

How personalisation can boost your UK event branding 

Personalisation is the secret to turning a standard event into an unforgettable experience. It’s not just about aesthetics—it’s about creating meaningful connections and show-stopping moments that your guests can’t stop thinking about. 

At Twist Events, we specialise in creating custom event branding touches that will leave guests saying “Wait, they did WHAT?!”.  Our personalisation options include: 

• Printed cocktails – Imagine your logo or cheeky message floating on top of a perfectly crafted cocktail. Our Ripple Maker printer makes it happen. It’s Insta-worthy, interactive, and just plain cool.
• Custom garnishes – Forget boring lemon twists. We’re talking branded stir sticks, edible flowers, and garnishes that scream your brand.
• Branded ice cubes – Yes, even the ice can show off your logo. Branded ice cubes by Esteem London or cubes with encapsulated flowers and herbs are a subtle but unforgettable touch.
• Bespoke bar setups – We’ll design a bar that looks so good, your guests will be lining up just to snap a pic. Matching your brand colours, messaging, and vibe, our custom bars steal the show.

These personalised touches don’t just make your event look great—they transform every sip, snap, and moment into a powerful brand experience. It’s how you turn casual guests into brand fans, and your event into the one they’ll never stop talking about.

11 essential event branding tips for a successful event

Event branding isn’t just slapping a logo on everything and hoping for the best. It’s the full package—the look, the vibe, the little details that make people stop and say, “Now that’s an experience.” 

Let’s break down your event branding checklist:

1. Your logo is your handshake

Your logo is the first thing people see and (hopefully) remember. Use your main brand logo if it fits the vibe, or whip up a new one just for the occasion. Either way, make sure it fits in with your brand– recognisable, yet event-ready.

2. The colour palette sets the mood

Colour does more than decorate, it introduces people to the vibe you’re going for. Sunny oranges shout fun, while deep burgundy whispers luxe. Pick a palette that tells your story and makes your brand instantly recognisable.

3. Fonts add finesse 

Fonts matter—big time. Too many different ones and things start to look chaotic. Stick to two or three clean, legible typefaces that complement each other and your brand. Bonus points if they’ve got a bit of personality.

4. Copy communicates personality

Your brand’s personality should shine through in your words. Whether your brand is polished and professional or cheeky and playful, your copy should match the tone you want to set. Keep your voice consistent across emails, signage, social posts, and beyond.

5. Get your hashtag on

A clever hashtag is more than just a search tool—it builds buzz and keeps the conversation going. Make it short, memorable, and uniquely yours. (And yes, double-check it’s not already claimed by a celebrity pet.). If the event has an official hashtag, use both to tap into a broader audience.

6. Give your event a digital home

Your event website or landing page isn’t just about the basics—it’s your event’s online hype man. Make it a place people want to visit, with clear details, seamless navigation, and an engaging experience. Got an app? Make sure it’s smooth, user-friendly, and adds real value, like live updates or an interactive map that keeps guests connected and excited.

7. Signage speaks like your brand

Your signs aren’t just there to point people in the right direction—they’re part of your brand’s story. Make them pop with consistent colours, fonts, and messaging that all feels very… you. 

8. The right tech makes everything easier

Don’t manage events with sticky notes and crossed fingers. Use reliable platforms like Eventbrite for tickets or Whova for schedules. Reliable tech means fewer hiccups, happier guests, and sane event planners.

9. Use your space to the fullest

For in-person events, think about how guests will flow through the space. Make it feel inviting, not crammed. For virtual? Invest in tech that won’t glitch mid-keynote. No one loves the spinning wheel of doom.

10. Make your event layout make sense

Map it out like a mini adventure. Where’s the coffee? The stage? The toilets? Good layouts keep things moving and make guests feel taken care of. 

11. Gift swag that surprises

Goodie bags aren’t just freebies—they’re mini brand moments. For in-person events, think delicious samples and cute keepsakes. For virtual events send digital discount codes or surprise mail-outs. Make the swag so good, people can’t resist sharing.

6 event branding strategies to create a memorable UK event

Sure, people might come for the speakers or the snacks—but what they remember is how your brand made them feel. From the first invite to the last drink at the after-party, every touchpoint tells your brand’s story. Here’s how to make it one they’ll never forget:

1. Know your audience 

Get curious—who’s showing up to this event? What keeps them up at night? How can you make their lives easier? 

Create cheeky personas like Marketing Director Maria or Startup Sam to tailor messaging that resonates with different roles and industries. When your brand makes them feel seen, you’ve nailed it.

2. Make your brand tangible 

Want to really surprise people? Put your brand in their hands. Think printed cocktails and custom garnishes—anything that lets people experience your brand in an unexpected way. 

Encourage people to snap a pic, tag the event, and share it on socials. We guarantee it will make your booth the hot meeting spot. 

3. Keep the story consistent 

Your event branding should feel like it’s rocking the same fabulous outfit across every touchpoint—from invites and social posts to signage and swag. Stick to your colour palette, fonts, logos, and imagery like your reputation depends on it (because it does).

Lean on your brand guidelines like a lifeline. They’ll keep your team aligned and your brand looking sharp, no matter who’s pressing print. Design systems, asset libraries, and locked-down templates do the heavy lifting—leaving you to sip prosecco and nod approvingly.

4. Turn your brand into an experience 

Forget billboards and boring banners. Today’s best event branding moments happen when guests can get hands-on. 

Let guests step inside your story with immersive VR tours and playful AR experiences. Create some hype with hands-on workshops, live Q&As, and clever challenges that get people involved.

5. Stick to the four Cs

These four little letters are the magic formula for an event people can’t stop thinking about:

• Clarity: If guests have to squint to figure out what your event is about, you’ve lost them. Spell it out: what, who, and why it’s worth their time—plain and simple, with a touch of personality.

• Community: The best events feel like walking into a room full of future friends. Create opportunities for mingling, laughs, shared stories—and maybe even a WhatsApp group that lives on long after the last toast.

• Content: Nothing clears a room faster than dull sessions. Deliver speakers who shine, talk about topics that matter, and share insights guests will scribble down for their LinkedIn recap.

• Credibility: Keep your promises, be cool under pressure, and show up like you’ve done this a hundred times—even if you’re winging it a bit. When people trust you, they’ll show up, tune in, and spread the word.

6. Measure what really matters

A packed house is great, but did your brand leave a lasting impression? Did your message resonate with guests? Are they still talking about it, sharing it, coming back for more? Measuring impact goes beyond headcount. 

Tap into metrics like brand recall, Net Promoter Score (NPS), and social listening. Mix in clever attribution models and industry benchmarks. Suddenly you’re not just counting heads—you’re proving long-term brand love and market share. 

Make your next event unforgettable 

Follow this guide, and your event branding won’t just look the part—it’ll connect, excite, and leave a lasting impression. It’s not about slapping on a logo. It’s about crafting experiences that make people say, “This was something special.”

Events come and go. But a brand that makes people feel something? That sticks. So don’t settle for forgettable. Let’s create an event that gets people talking, sharing, and coming back for more.